In an effort to make sustainable fashion more widely available and reasonably priced, Phoebe Gates, the daughter of Bill Gates and co-founder Sophia Kianni, have created the Phia desktop application and app, which compiles online retail and secondhand shopping alternatives.
Users are able to compare options while Phia searches the internet for the greatest clothes costs. Common issues with secondhand buying, like worries about fraud or exorbitant costs, are intended to be addressed. The platform encourages used purchases, which lowers the demand for the manufacturing of new clothing, while simultaneously prioritising price and sustainability.
One of Phia’s main features is an interface that compiles listings from major stores, Poshmark, and Depop, and lets users filter by sustainability indicators, price, size, and condition. In order to enable customers to make wise decisions, the site also offers information regarding an item’s environmental impact, like its water or carbon footprint.
The app’s algorithm addresses trust issues common in secondhand markets by giving priority to listings from verified merchants to assure authenticity and quality.
