MySize Inc., an omnichannel e-commerce platform, has said that its MySizeID apparel sizing solution will soon be available for the pet apparel market valued at US $ 5 billion, including for cats and dogs.
The Israel-based company told investors that it is leveraging its position as one of the world’s leading digital sizing solution providers with its MySizeID and Naiz Fit technologies. Both these technologies are used by leading apparel brands across the globe and provide thousands of size recommendations annually to consumers.
“The tremendous variety of dog breeds, sizes, and proportions underscore the need for an easy-to-use, mobile phone-based sizing solution,” MySize CEO and founder Ronen Luzon said in a statement. “As an increasing number of pet parents are purchasing apparel for their four-legged life companions, choosing the right size has not been easy.”
The pet apparel market is projected to grow by leaps and bounds and be worth around US $ 7 billion by 2028. This growth will be driven by growing demand for sustainable pet clothing, pet humanisation, rising global pet ownership and an increasing number of brands, both dog apparel brands as well as established human brands designing for the pet market.
Urban Outfitters, H&M, Ralph Lauren, Monclear and Moschino are among the human fashion brands offering pet apparel as well. According to MySize, pet apparel shoppers are prioritising sustainability. MySizeID, by providing an accurate size recommendation, can reduce returns for online apparel shoppers and the related environmental impacts. Pet apparel purchases can now take the benefits of these sustainability methods.
“We believe MySizeID will be the first pet apparel sizing solution on the market, based on our assessment, and we look forward to working with innovative pet apparel retailers that aim to improve their consumer journey and sustainability” said the company.
