
A new exclusive brand outlet of clothing brand Linen Club has opened in Lucknow at Lulu Mall. The full selection of men’s ethnic and fusion wear is being retailed at the store, all of which are made of linen.
“Step up your style game with Linen Club, now open at Lulu Mall Lucknow,” Lulu Mall announced on Facebook. “Elevate your wardrobe with premium quality linen clothing for men, and experience the ultimate in comfort and style.”
Boasting a classic aesthetic the store features an open storefront and a bright and spacious interior with natural wood fixtures and gold accents. The store also has dedicated segments for both ready-to-wear apparel and its tailoring service which includes a wide array of linen textiles.
Linen Club is a brand which focuses on the comfort and wearability of linen and retails a wide array of garments including shirts, blazers, waistcoats, and kurta sets among others. The latest collection from Linen Club features a wide range of colours from neutrals to pastels and jewel tones and feature a mix of casual shirts for warmer weather conditions and structured waistcoats suitable for occasion wear.
The brand is owned by the Aditya Birla Group and describes itself as India’s pioneer linen brand having over sixty years of experience with the textile.






