3DLOOK, the global leader in AI-first mobile body measuring and virtual try-on solutions, has been recognised as a Representative Provider of virtual fit and try-on technology by Gartner, a company that delivers actionable, objective insight to executives and their teams, and the market analysis firm CB Insights.
Gartner recognised 3DLOOK in its ‘Innovation Insight for Best Fit Technology for Fashion Retailers’, a comprehensive report covering the innovative solutions addressing size and fit uncertainty in the apparel sector.
“Retailers who have implemented best-fit technology into the buying journey have witnessed a net incremental revenue lift. Two major contributors to this are greater conversion rates and increases in average order value (AOV),” the Gartner report states.
According to 3DLOOK, the brands using the company’s virtual fitting room YourFit have seen 13-16 per cent higher conversion rates, an increase of up to 20 per cent in AOV and 4-6 per cent decreases in product returns.
3DLOOK was also amongst the select companies that CB Insights included in its 2021 ‘E-Commerce Tech: Consumer & Retail Market Map’, an in-depth report detailing the technologies securing and enhancing the retail experience.
“The growing interest in virtual fit and try-on amongst analysts is indicative of the technology’s vast potential to address considerable challenges in fashion retail. Soon enough, solutions such as YourFit will be not an innovation, but a must-have for brands as demand for digital, personalised, sustainable and inclusive shopping experiences grows,” commented Vadim Rogovskiy, CEO and Co-founder of 3DLOOK.