Twinery, the innovation arm of MAS Holdings, has been awarded the prestigious ISPO Award 2023 for their men’s customisable boxer briefs. This revolutionary product is designed to address the daily challenges faced by underwear wearers and provide a comfortable and customised fit for all body shapes, sizes, and lifestyles.
The product allows wearers to personalise and customise their underwear to suit their individual needs, enhancing performance and comfort. The boxer briefs feature customisable waist bandwidths and leg lengths, seamlessly integrated sweat management zones, and anti-ride-up features. These patent-pending construction and design features ensure superior comfort, breathability, and anti-odour protection during any activity.
Ranil Vitarana, Chief Technology Officer of MAS Holdings (Pvt.) Ltd., stated, “MAS and its innovation arm Twinery have been working on bringing sustainable change to our industry in many forms. Our latest breakthrough comes in the form of a technology unlock that allows the wearer to dictate the specification, taking away waste from the system. This is revolutionary for this industry. This award signifies the importance of bringing about this positive change.”
Malaka Chathuranga, Technical Lead at Twinery, explained the innovative manufacturing technology behind the boxer briefs. Made with premium Nylon 66 material, the product offers a softer hand feel and a luxurious experience for consumers. The built-in anti-riding-up feature utilises specialised techniques, including mapping muscle lines to ensure independent muscle movement in the leg and integrating elastic material at the fibre level to provide support at the hem. The unique construction minimises seams, eliminating chafing and improving overall comfort.
Bharat Tex Special Report 2026 
