HeiQ, the leading textile technology provider based in Switzerland and the sustainable outdoor clothing brand Patagonia has lately announced to expand their 2017 partnership in order to include HeiQ fresh tech odour control technology with the best-in-class performances.
According to the latest consumer research, 72 per cent of the people are interested in odour control technology induced in the activewear.
In order to expand the Patagonia/HeiQ partnership and also as apart of R&D partnership that was initiated in 2017, Patagonia will begin using HeiQ Fresh Tech odour control in their Fall 2019 collection.
HeiQ Fresh Tech is a family of highly versatile and effective odour-preventing and odour-absorbing textile technologies that are to be effective even after prolonged use and frequent washings. It comprises of technologies that either prevent odour from emerging, or absorbs it from surroundings or take both into action.
Matt Dwyer, Director of Material Innovation and Development, Patagonia said, “We were able to develop a better solution as part of our R&D Partnership with HeiQ. We are always looking to improve quality of our products, and HeiQ Fresh Tech will help us meet our consumers demands. Also we are very delighted to continue to expand the alliance with HeiQ so as to develop sustainable textile finishes.”
Carlo Centonze, CEO, HeiQ stated, “We are confident our HeiQ Fresh Tech solution will be a great addition to the Patagonia product line, and will create the highest value possible for the consumer.”
He further added that, “The Patagonia and HeiQ partnership is based on our shared vision that technology can perfect our every-day textile products.”
