YKK has collaborated with Lifekey, the wearable technology company, for the development of Touchlink – an interactive zipper that can be connected to the phones.
Leveraging the use of Near Field Communication (NFC), the development will allow the company to communicate with the consumers and give them digital updates.
The consumers can tap the zipper using their NFC-enabled smartphones and receive information about the garment on their screens. The use of smart zippers can also act as an alternative for the hand tags and allow greater interaction between brand and buyers.
Jason Kintzler, Lifekey’s founder and CEO, informs that the platform can become an innovative advertising space. The retailers and brands can push exclusive content tailored specifically to existing customers, important product details, wash and care instructions, product warranty or safety information, etc.