Centric Software, a leader in Product Lifecycle Management (PLM), has announced new addition to the Centric Visual Innovation Platform (Centric VIP) with the intent of enhancing association between the designers, merchandisers and buyers for improved decision-making process. The development has been made in partnership with leading brands and retailers.
Centric VIP is a visual, fully digital collection of collaborative boards for touch-based devices such as iPad, iPhone and touch-screen televisions and are fully connected with Centric PLM.
The user-friendly interface brings together the information from multiple sources across the entire organisation. These boards align teams and leverage internal knowledge for quick execution as well as dramatically accelerated time to market and product innovation.
This entire work typically takes place offline or with ad-hoc tools. The drag and drop option enables the team members to use images from sources like mood boards, websites and existing PLM product libraries to digitally capture creative concepts, elaborate design intent and create product briefs.
Moreover, the new Digital Buying Boards align the product and category teams, merchants, internal buyers and sales under a single, highly-visual platform, that help streamline buying sessions for retail, wholesale and e-commerce.
This simplifies the buyers’ job as they just have to select products from global, core or special collections and build assortments by channel (retailer and/or e-commerce), store type or even by individual store.
