by Anjori Grover Vasesi
30-April-2019 | 6 mins read
While merchandise make up assortments, prints give it character.
An assortment having dearth of prints would see a definite downfall in terms of sales and projections – that is the impact of this seemingly anodyne element.
This Fall, designers are not making big bets, but instead are looking at refreshing what they know works best – classics with a spin.
At the recently concluded Fall/Winter 2019 showcased across fashion capitals, animal prints and florals ascertained their continuing reign. While other skins were introduced to appease the mass market, zebra print reinstated its position as a stronghold.
According to data collected from December 2018 to February 2019, there’s been a 15 per cent increase in zebra prints within the UK mass market and 11 per cent increase in that of the US. As reported by Edited, top performing products in zebra print include knitwear, midi-dresses, shoulder bags and belts.
Checks, a classic, have observed a sudden decline from plaids and Prince of Whales iterations, to take on the bolder houndstooth pattern.
In the new realm, we have fresh influx of the handmade tie-and-dye effect; from resort to winter to summer, this pattern has what it takes to be a year-rounder.
AR has analysed and handpicked the top trends in prints and patterns for the upcoming Fall/Winter 2019 season. These are the prints you should be looking at to update your future assortments, across product categories and segments.
Swirly, psychedelic and raw, the newest print on the block has a natural feel to it.
Tie-and-dye prints have been making the rounds since the past two seasons, subtly hinting at the explosion that has now occurred. From Prabal Gurung to Prada to Proenza Schouler to Stella McCartney, the ’70s are lit in a big way for the approaching Winter season.
Designers approached the classic dyeing technique with a fresh perspective to churn out edgy, statement pieces worth starting a conversation. Not limited to a particular product category or season, the print has made its way into resortwear, winterwear as well as summer collections.
Fashion sells on nostalgia and designers are fast to take advantage of this sure-shot element to success. Designers and high fashion labels across fashion capitals took to mixing and matching, sometimes in a subtle way and sometimes through eccentric patches of prints, textures and materials for Fall ’19.
What’s the fun in normal? Clashing prints posed as a ticket to the early-nineties at Paco Rabanne, Louis Vuitton, Versace and Balenciaga – all of which have never been known to be timid and somehow echo the character of today’s consumer effortlessly.
Floral print patterns can now safely be labelled as classics – they have reached a point where they have achieved veteran status.
Regardless of the season, these patterns sell throughout the year and across product categories. Dramatically exaggerated, Fall ’19 witnessed blooms appearing as supersized motifs in moody and dark colour palettes to suit the nippier months.
Not limited to the womenswear segment, designers showcased these prints in various perspectives such as AOPs, watercolour florals, placement patches and repetitions to suit all genders and age groups. Florals appeared in three out of five showcases – this alone serves as enough proof of an approaching opportunity area that one should consider including in assortments.
In the past two seasons, animal prints have surpassed market territory and are here to stay. The latest iterations of the iconic print are made to stand out. Original tones are amped up with bold variations of neons and contrasts over midi-dresses, shoulder bags and bum bags and belts to appeal the masses.
From shocking purple snakeskin-print trench coats to asymmetrical hemmed zebra-print gowns, designers intend to make you take a walk on the wild side, this winter.
While last season, leopard print was most dominant in the luxury and mass market, making up 20 per cent of animal prints retailing across the UK and US; this season speaks more of zebra and tiger stripes and cow hide prints.
As logomania and phrases take a back seat, a new way of expressing oneself has re-emerged on the runways.
Graphic illustrations and prints are a key element this Fall. Heavily inspired by vacation vibes, animal referencing and 3D visuals – the trend points towards escapism as the main theme for shoppers today.
Popular for both men and women categories – the trend works best over T-shirts, jackets and accessories such as bags.
Glen plaids, pinstripes, windowpane checks were all dominant on the runways this season – with a special mention to houndstooth checks, which have been seen making a comeback.
The colour palette ranged from classics, neutrals to a more playful mix of bright tones over key pieces such as outerwear, dresses and skirts.
In retail, checks accounted for 20 per cent of new printed arrivals in the UK mass market and 14 per cent in the US in the past two months alone, as reported by Edited.
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