The upcoming Barbie movie has started a trend of all pink, seeking trendsetters’ attention to the ‘Barbiecore’ aesthetics prevailing around new generations and millennials.
The shoppers’ changing behaviour towards savouring the hues of pink ranging from dark fuchsia pink, light baby pink, and peach pink has led to a summer of pinks throughout the fashion industry.
The sale of Barbie-inspired garments, accessories, shoes, bags, as well as makeup through offline and online channels has hiked in significant numbers and is expected to continue growth.
Fashion brands including Valentino, Balenciaga, Marni, Miu-Miu, Nensi Dojaka and Louisa Ballou among many others are going all in with the Barbiecore aesthetics with merchandise and clothing inspired by the colour pink.
Globally famous stars like Meghan Fox, Kim Kardashian, Simone Ashley, Sebastian Stan, Lizzo, Florence Pugh and many other renowned personalities are seen wearing the popping pink from the Barbie colour collection.
According to a fashion retailer, Shinsegae International Inc., in South Korea, many fashion brands are launching garment lines and fashion merchandise including accessories, bags, and shoes inspired by the vibrant pinks of the Barbiecore trend.
