Soorty, the renowned vertically integrated Pakistani denim manufacturer, is making waves in the fashion world with its latest collection, “Looking Back to Move Forward,” set to redefine denim fashion for Fall/Winter 2024-2025.
The collection provides a glimpse of Soorty’s commitment to sustainability and innovation with different collections such as “Black Theory” which features overdyed garments that promote sustainability, leaving a lower carbon footprint, the collection “Ever Fit” collection has high-performance denim that stretches effortlessly while retaining its shape. Similarly, “Ever Comfort” introduces jeans engineered for ultimate comfort without relying on elastane and lastly, “ReSync” showcases adaptive denim, emphasising Soorty’s dedication to staying ahead of the curve in technology and design.
Noman Nadir Khan, Soorty’s VP of R&D and product development, emphasises that these fabrics are “engineered to be the perfect base for everything that comes after,” highlighting the brand’s commitment to quality and innovation. Soorty’s versatility is showcased by its spinning mill, which efficiently handles 15 different fibers simultaneously.
Also, it pushes gender-neutral pieces in the collection, addressing the growing need for inclusivity in the denim industry.
