America’s Cup 2020: ‘The Woolmark Company’ to be the official partner of the Luna Rossa Prada Pirelli team

by Apparel Resources News-Desk

13-June-2019  |  4 mins read

The Woolmark Company x Luna Rossa Prada Pirelli team at America’s Cup

The Woolmark Company will be Luna Rossa Prada Pirelli team’s official technical partner for the America’s Cup challenge.

This was announced yesterday at a press conference held at Pitti Immagine Uomo 96 in Florence.

The America’s Cup is the oldest trophy recognised in the history of sport, and this year it will be hosting its 36th edition. The event observes an active participation of the most technologically advanced boats in the world.

Delighted at the association, Lorenzo Bertelli, Head of Marketing and Communication at Prada Group, said “The partnership between the Luna Rossa Prada Pirelli team and The Woolmark Company is based on a shared philosophy, inspired by innovation and technology, as well as research into new materials and social responsibility.”

He further added “I am certain that having The Woolmark Company as a technical partner will add even more prestige to the team.” The new partnership lays emphasis on the strong link between the world of sport and the world’s original performance fibre – Merino wool.

The Woolmark Company will research, develop and support the Luna Rossa Prada Pirelli team to create wool-rich technical garments to be worn by the Luna Rossa sailing team during training, sailing and offshore activities.

Keeping in mind its commitment to championing innovation, the effort will see The Woolmark Company developing a Merino wool-rich uniform to support the Luna Rossa Prada Pirelli crew across the regattas, events and activities. The Woolmark-certified Luna Rossa team and crew uniform will include a waterproof jacket, a soft shell jacket, a polo shirt, a T-shirt, a wet jacket, a blouson, a wetsuit and base layers.

“Our physical activity is very demanding in terms of clothing: the garments we wear must be as isothermic, elastic, breathable and water resistant as possible. Well, I discovered on my own skin that Merino wool is all this. It really is a performance fibre, and besides that, it is also absolutely sustainable and biodegradable. I must say that our new uniforms are a wonderful surprise that makes our body – and our spirit – feel good,” said Max Sirena, Team Director.

As the world’s oldest fibre, wool is 100 per cent natural, renewable, biodegradable and is the most reused, recycled apparel fibre on the planet. Moving away from uniforms made from synthetics fibres, the use of wool in the Luna Rossa Prada Pirelli team uniforms offers a natural solution with reduced environmental impact and will be tested by the best through this technical partnership.

Further, Stuart McCullough, Managing Director, The Woolmark Company said in a press release “It’s the first time wool will take to the seas on such a large scale and allow us – along with Australia’s 60,000 wool growers – to see Australian wool used in such an innovative way.”

The first regatta of the America’s Cup World Series will take place in Cagliari, Italy in 2020. Additional World Series events will be held around the world in the lead up to Auckland, New Zealand, where in early 2021, the Prada Cup will decide the Challenger who will race in the 36th America’s Cup, presented by Prada, scheduled for March 2021.

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