After hogging the limelight for becoming the the first person of African descent to lead the menswear line at Louis Vuitton, designer Virgil Abloh, in one of his interviews, defined ‘street wear’ as a predictable genre of clothing that’s intruding into the luxury segment. Born from scenes of American Coasts, Abloh, who is an important figure in street wear today, said the trend symbolizes a grey region, away from the fashion Industry or the mass produced high street garments, and is fast growing.
In an attempt to resonate with the millennial population and further fueling the growing demand for street wear, Smiley Company has tied up with New York-based street wear brand Boy meets girl for their latest collection. The new twelve piece capsule collection consists of unisex hoodies, sweats, sweatshirts, tanks and T-shirts.
Encouraging the fact to love yourself, the theme of the collection is ‘more self love’. The stylish clothing items feature a mashed up logo of both Smiley and Boy meets Girl.
The collection was launched at the concept store Oscar Paris recently. An assortment from the collection will also be released on boymeetsgirlusa.com. Also, by the end of this month, the collection will be available in Dubai through the Nisnass app and the web site, part of the Al Tayer Group. The Pins will be sold on Pintrill.com.
The range of Boy Meets Girl Black Label x Smiley Originals retails around US $ 75 to US $100.
Founded in 2001, Boy Meets Girl (BMG) is a youthful chic New York-based street wear brand by fashion designer and creative head, Stacy Igel. It has been spotlighted in Teen Vogue, Allure, The New York Times, and has been worn by celebrities Rosario Dawson, Mindy Kaling, and Nina Dobrev.
