Calvin Klein has unveiled the second installment of its Fall 2024 campaign, starring actor Jeremy Allen White. Set against sun-drenched poolside scenes, it features Calvin Klein’s latest underwear and denim collections.
In this campaign, White adorns Calvin Klein’s Fall 2024 styles, including the 90s Straight, Slim Fit, and Standard Straight Jeans, the Monogram Logo T-Shirt, and the 90s Trucker Jacket. Beneath these, new Modern Cotton Air and iconic Cotton Classic underwear are matched with fresh sunglasses to complement the look.
“Calvin Klein’s appeal has mostly been timeless, and it was great to be back with them and the entire creative team for this new campaign,” said White.
The content will be showcased across the social media channels of the brand all through the week. High-impact out-of-home placements around the world will also showcase the campaign.
