The Annual Jack Global Distributor Conference was scheduled on the last day of the 3-day long Jack Overseas Distributors’ Meet 2018, and was held in Taizhou International Hotel. Like previous two editions, the conference kicked off with the keynote speech of Jack’s Founder Ruan Jixiang on ‘Value Marketing’ followed by a presentation of Jack Strategy report. According to Ruan, stronger technology; faster services, higher long-term value of product and better quality is the combination that makes a brand strong enough to grab the top position and Jack is exactly following the same mantra. “We are fiercely moving on our way to become the world’s number one sewing technology provider,” shared Ruan.
In the new era of intelligent manufacturing, regardless of traditional business or the future market, he further opined that the price war will not only defeat the unbeaten competitors, but will also indirectly affect the value of the brand itself and lead the whole sewing industry to enter into the vicious circle.
Jimmy, General Manager (Sewing Machine Division), Jack, brought forth the industry analysis to overseas distributors, based upon the macro trend, market customers, sewing industry and Jack’s own aspects. In a quite interesting step taken by the Chinese Government way back in November 2015, the supply-side reform was formally proposed in which the laggard production units were made to close and it was done by bringing changes in policies such as national environmental protection, tax collection, illegal construction ordinance, small enterprises closure policy and reform in labour laws.
“The steps were taken to eliminate small, medium and unhealthy garment factories as well as sewing equipment manufacturing units,” pointed out Jimmy. This will lead towards growing the market share of big enterprises and that’s what Jack is looking to capitalise on. “In 2017, we sold approximately 1.42 million machine sets and proper implementation of these policies will take this figure to 2.20 million sets in 2018,” said Jimmy confidently.
Victor Kim, Vice General Manager (International Trade Department), Jack shared a number of statistics to prove his point as to how Jack is doing better than its competitors. During January to June 2018, Jack achieved US $ 170 million sales turnover, up 45 per cent from the same period last year, prompting the best ever performance of Jack in the first half till date. Jack has further set sales target of US $ 532 million in 2020 and US $ 771 million in 2021.
Victor also appreciated the strong support and hard work of the dealers around the world. And, to further encourage them, Jack announced to give them financial support of US $ 15 million, a 50 per cent increase from last year which includes marketing push and training.
Appreciating the role of agents and dealers for their support, Vincent Guo, Vice President of Jack Group and Vice Chairman of Jack Sewing Machine Co., Ltd. pointed out, “The agents and dealers are catalysts. They are our eyes and ears as they understand the pain points of customers and spend their time with them to know what their problems are,” summarised Vincent.
The ceremony concluded with award distribution in which Jack rewarded its biggest asset, the dealers, to recognise their efforts made in 2017 that helped Jack grow even bigger. Also, Jack recognised the best dealers of Vibemac in India and Bangladesh who escalated sales of Vibemac products in these two countries.
Apparel Resources brought the EXCLUSIVE updates of the Jack Overseas Distributers Meet 2018 to your desktops and smartphones. See you next year when Jack will unveil breakthrough technology in its Annual Event ahead of CISMA 2018; the leading sewing technology exhibition that takes place biennially in Shanghai, China.