The Chairman of Hyosung group, Hyun Joon Cho has conquered the European clothing market with functional and trendy premium textile products. Hyosung TNC took part in Mode City & Interfiliere Paris 2018 in July and “Bluezone” in September in Munich, Germany, to exhibit its new functional fabric.
It showcased an array of products that fused form and function for the athleisure look that reflects the up-to-the- minute “crossover fashion”. The products are wearable as everyday clothes and as comfortable as a track suit.
Hyun Joon Cho, Chairman, Hyosung Group said, “Nothing is more important than developing innovative products in partnership with global companies.” He added, “We will keep developing fabric jointly with our customer companies to set textile industry trends, while expanding our share in the global garment market.”
The group also exhibited recycled nylon yarn, keeping in mind the “Sustainable fashion” which pursues social values such as eco-friendliness and resource conservation.
At the Bluezone trade show, Hyosung TNC was the only Korean firm to have an exhibition booth in a pavilion dedicated to denim. The company unveiled “creora eco-soft” that is its functional yarn for denim. It was a good chance to attract the new customers for creora yarn, which is optimized for denim clothes and to raise its premium brand awareness.
Hyun Joon Cho commented that “Creora is truly No. 1 spandex brand and we plan to keep raising product quality and step up marketing to fulfil customer satisfaction in every aspect such as the latest trend and style, eco-friendliness and sensibility, not to mention improving quality and functionality further. Spandex clothes are not our destination. We plan to take the lead in the markets of new clothing and textiles.”
Hyosung Group, head quartered in South Korea, is a world renowned textile company and recognised around the world for its technology, customer service and quality. It leads the world textile industry with its spandex, polyester and nylon yarns as well as textiles and dyed products.
