Copenhagen Fashion Week goes hybrid with physical and digital shows

After announcing the new dates for the fashion event, Copenhagen Fashion Week has taken a hybrid approach to their shows.

According to the chief executive of Copenhagen Fashion Week, Cecile Thorsmark, the platform will be a combination of both physical and digital showcases. The digital platform will allow buyers from any corner of the world to experience the shows and not miss a chance to skip on the collections.

The fashion week has created a special advisory board to allow insights into a successful digital event with members like Nicolaj Reffstrup, Thomas Hertz and Susanne Holzweiler.

The Spring/Summer 2021 season will be the fashion week’s first digital venture to ensure the audience to these shows gains some momentum as the lockdown has lowered buyer confidence in attending fashion shows.

However, even as the digital platform may provide a solution over the current situation, the number of physical shows has been deliberately lowered in order to follow social distancing guidelines.

While the Danish Government has prohibited public gatherings, the guidelines will be active till 8 August, which allows the schedule of the fashion week that’s planned from 9 to 12 August.