Arvind Mills, the pioneers in denim manufacturing in India, recently held their annual event, Arvind Festive 2014 in Delhi, bringing together all their innovations and collaborations onto one platform. The event comprised of denim products segregated in 16 different segments based on fibre composition, fabric features and construction. With the recent conclusion of the Mumbai edition of the same event, Aamir Akhtar, CEO – Denim Fabrics, Arvind Limited, contented with the response shared, “Both the events have received a good response and the feedbacks are quite encouraging. Industry is accepting and sending in enquiries for the innovations and designs we are offering to them. Arvind is known for its design, innovation and sustainability and we try our best to put these three into every single product we create.”
Amid Arvind’s partnership with innovators like Invista, Birla Cellulose, DyStar and others, the company is taking up the opportunity to bring out the best possible output with the resources available. A wide range of performance denims in Invista lycra, Coolmax-all season, Coolmax, Thermolite and Toughmax, were showcased and were a major point of interaction in the event. Be it the fabric’s moisture-wicking property achieved through specially-engineered polyester fibres or insulation property providing warmth and comfort without weight, Invista’s trademark fabrics did send out the key message of drawing performance benefits from the active apparel – denim.
Informing about the increased LYCRA® fibre consumption in denim manufacturing in present times, Rishi Suri – Export Marketing Leader, South Asia, INVISTA Sales & Service India Private Limited said, “The market is doing very well globally and domestic is also picking up. Performance denims are very much in demand, especially in our country’s climate where it is almost 12 months summer in many regions, performance fabrics like COOLMAX® fabric and COOLMAX® ALL SEASON fabric, are doing really well. Earlier it used to be only normal stretch, but now there are various other variations like comfort stretch, high stretch and super stretch.
[bleft]“Both the events have received a good response and the feedbacks are quite encouraging. Arvind is known for its design, innovation and sustainability and we try our best to put these three into every single product we create.”[/bleft]
Also, the main point of attention is the recovery of the denim. Anything can stretch but what matters is how much it retains its original shape. That’s where LYCRA® dualFX® fabric technology is playing a key role.”
Working on the concept of recovery, the event also witnessed range of denims called “Boomerang” denim, which were said to have the maximum retention ability, woven with cotton and 2-6% elastane.
Other denims on display were, Neo Denim, which is a range of coloured-denims reciprocating to the trends to maintain ‘casual denim’ sensibility, Flat Stretch and Soft Stretch denim ranges which comprised of cotton mixed with varied proportions of Spandex/Elastane and Cord denim, which is corduroy denim constructed in ribs and wales with velveteen hand feel.
Design innovation was also a key focus area at the event. With growing demand of knit, leather coated and jacquard denims in the market, companies and dealers were very glad to find various varieties of knits and jacquards in denims. Deepak, Owner, Drax & Night-X Jeans, manufacturers and wholesalers of denim bottoms shared, “Knitted denims are the most demanded and popular bottom items in the market presently. Due to the added softness and comfort in the denim, the knit variety is being picked up the most. As of now the denim is being knit instead of being woven in 3/1-RHT or 4/1-Satin; now many knit techniques, like the rib, float plated, 2-thread fleece, are being used to give different looks to the normal denim with added stretch and elasticity.” Leather coated denims in vivid colours and jacquard denims in floral and geometric designs. The event came to an end with a fashion show comprising of a range of overalls, briefs, shirts, trousers, jackets, skirts, tanktops and shorts manufactured in all the denims kept on display.
