US apparel firm Superflex has secured US $ 9.6 million in funding led by Japanese venture firm Global Brain, to produce a line of “powered clothing” designed to add intelligent wearable strength and natural mobility to muscles and joints.
Powered Clothing depicts lightweight, connected apparel that can be comfortably worn under any outfit, with integrated electric “muscles”. The company will unveil a powered suit designed for those experiencing mobility difficulties later in life, or challenging work environments, to provide core wellness support for a wearer’s torso, hips, and legs. Reacting to the body’s natural movements, the suit will provide power lift to naturally complement one’s strength during the act of standing up, sitting down, or staying upright.
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“Our origins are in robotics, our future is as an apparel company. We’ll combine comfort and style with power assist for clothes that look good and help people feel good. Our powered clothing will give people the ability to move more freely, to gain strength and confidence, to be more injury-free in the workplace, to achieve higher levels of wellness and social engagement, and to stay in the home longer,” said Rich Mahoney, Co-Founder and CEO, Superflex.
In addition to the funding, Global Brain will also assist Superflex to set up a Japan office and leverage its network to assist the company in entering the domestic market.
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