Mukul Khandelwal adds new buyers from fresh markets

Fiscal 2013-14 has proved to be a comparatively good year for apparel exporters and as well as the buying houses and from all indications as of now there are many positive signs that the next financial year is going to be even better. Among the buying offices, which has really seen growth, Delhi based buying house Mukul Khandelwal has added almost 15 new buyers in the last one year and expecting growth of 30 per cent from its added operations. Adding more value to the business, most of the new buyers are from countries which are new for the company and not focused countries for India.

Very upbeat of the way business is moving Mukul Khandelwal, MD of the company is confident that the running year will be a turning point for the industry. “We have added new buyers from Switzerland like Globus, Migros and Coop; earlier we were not too much into Swiss market, but now we have a strong reach. We have also added some good buyers from Australia and New Zealand. In these markets I have noticed that China is dominating and basic garments are in abundance while our forte is value added in low price, so we were able to attract many buyers in these countries. Secondly, we offered small quantity like 5,000 pieces which makes buyers more comfortable in an uncertain market,” informed Mukul.

[bleft]“We know how to cope up in value addition and price, so we are able to give better product in low price. It is the need of the hour and in return of this one can get good business.”[/bleft]

The company is now working with a total of 35 buyers and out of these 15 have been added in the last two years, so Mukul is hopeful to touch a turnover of US $ 10 million this year. On the other side the buying office is working with 12 regular vendors apart from 20 other vendors, which are used when required. It has also added 3 new vendors very recently and may add more as Mukul has his strong expansion plans. “We are planning to start an international label in the next two years because now we have enough reach, experience and knowledge of market, product and overall industry. Initially we will focus on Far East countries, Singapore, Malaysia and later Europe also,” concludes Mukul.