Italy-based Miroglio Group, which has been in the textiles and fashion sector since 1947, has launched a major renovation project with an investment of € 15 million involving 300 stores right across Italy.
The plan, which through restyling and new openings, will focus on the stores of eight brands: Motivi, Oltre, Elena Mirò, Fiorella Rubino, Caractère, Diana Gallesi, Luisa Viola and Per Te by Krizia belonging to the textiles and fashion group from the Piedmont region, reads a statement issued by the company.
With a time span of 300 days, the project also regards the Group’s stores in other European countries: the renovation of three stores in France, including the expansion and restyling of the Elena Mirò store in Paris, the renovation of 7 Elena Mirò stores in Spain, the opening of a new Motivi store in Brasov, Romania, and the renovation of 3 more Motivi stores in Russia.
The majority of stores are located in Lombardy (70 shops), followed by Piedmont (31), Emilia Romagna (23), Puglia (18), Calabria (17) and Sicily (15). By the end of March work will already have commenced in 100 Miroglio stores across Italy.
“This remarkable investment plan, aimed at strengthening our network of stores, forms part of Miroglio Fashion’s broader renovation strategy,” commented Hans Hoegstedt, new CEO – Miroglio Fashion.
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“In a very dynamic market that is increasingly moving towards massification, such as the fashion market, it is essential that we remain in close contact with our customers, both online and offline, so we are able to understand what they want and offer them an increasingly distinctive and personalized in-store experience that is unique for every brand. For a historic Italian fashion company like Miroglio we believe that this is the best way of guaranteeing our ongoing success in the Italian and international market,” he added.
