The Indian kidswear (0 to 14 years) market size reached US$ 16.4 billion in 2020 and the market expects to grow at a CAGR of 14.5 per cent during 2021-2026.
A report by IMARC Group says that the market is primarily driven by the rising number of nuclear and double-income households in India. Strong economic growth in recent years and increasing purchasing power, along with the changing spending patterns of parents with an increasing inclination toward providing their children with enhanced comfort and convenience, is boosting the sales of branded and high-quality kids apparel.
Aditya Birla Fashion and Retail Ltd., Benetton India, Lilliput Kidswear, Catmoss Retail, Arvind Fashions, Indian Clothing League and Tiny Girl Clothing are few of the leading players in this segment.
The kids in the urban and semi-urban settings of the country are now being exposed to mass media, which has accelerated their active participation in purchase decisions.
Along with this, several players are focusing on effective promotional strategies and modes of advertisements to gain prominence amongst their target consumers. They are continually collaborating with foreign brands and companies, including Disney and Warner Bros., to launch aesthetic assortments of merchandise that appeal to their ever-expanding consumer base.
The market is further driven by the increasing penetration of online fashion and apparels websites with user-friendly interfaces, lucrative discount offers and flexible modes of payment in India.
