As more and more companies look for a winning strategy, forward and backward integration is one of the critical areas to grow organically. In a move to forward integrate, Escott Apparels, Noida, which is producing 4 tonnes of hosiery fabrics per day and has a good client list of garment exports, has expanded itself into digital printing and garmenting. Sidharth Jain, the young Director of the company told Apparel Online, “We are working on a strategy where we can use our spandex fabric so we entered into digital printing and garmenting. Initially we have started on a small level, but in future according to market response we can expand more.”
The company has invested in 2 digital printing machines and in garments the product of focus is leggings mostly for the domestic market. Upbeat with the response, Sidharth is already planning ahead. “Though currently we are working through the distribution channel, going forward we are looking at a retail brand for our garments and also to get into the export market,” he concludes.






