World’s leading maternity apparel retailer, Destination Maternity announced its expansion in Israel through a multi-year franchise agreement with the country’s largest fashion retail chain, H&O Fashion Ltd. The first franchise locations are anticipated to open in spring of 2015 with merchandise selling through both shop-in-shops at H&O stores and exclusive brand outlets of Destination Maternity. The company will introduce its Motherhood Maternity®, A Pea in the Pod®, and Destination Maternity® brands through this relationship. “Destination Maternity is an important addition to our portfolio of 45 stores,” says Ami Sagis, Chairman of H&O.
