E-commerce giant Amazon India and Manipur Handloom & Handicrafts Development Corporation Limited (MHHDCL) have signed an MoU. As a part of this MoU, Amazon India has launched the Panthoibi Emporium on its marketplace, under the Amazon Karigar programme.
MHHDCL is a Government of Manipur Enterprise that supports the growth of artisans and weavers across the state.
In a statement, Amazon India said that through this launch, it aims to empower the growth of over 300,000 artisans and weavers associated with Panthoibi Emporium.
This initiative is driven by the intent to encourage digital inclusion and empower the artisan and weaver community, besides offering economic opportunities by becoming Amazon sellers, as well creating jobs.
The sellers part of ‘Panthoibi Emporium’ will be able to avail benefits such as personalised training for a quick start, increased customer visibility and dedicated marketing support, amongst others.
This association will also enable these weavers to access a potentially wider market base, bringing in greater recognition for their work and providing more employment opportunities.
Sumit Sahay, Director, Selling Partner Services, Amazon India, said “Manipur is known for its handicraft and handloom industry across the world. The launch of Panthoibi Emporium on the marketplace further adds to our mission to make Indian arts and crafts accessible to customers through Amazon Karigar programme and digitise 10 million MSMEs by 2025.”
