Verte Mode has unveiled its sustainable marketplace which aims to provide shoppers with a ‘one-stop shop’ for ‘ethically sourced’ products.
At its launch, the platform featured 50 brands with products across beauty, fashion, home and lifestyle and more. To be featured on Verte Mode, a brand must prove that its entire closed-loop production system is sustainable, right from the ingredients to packaging, waste, employee treatment and more.
Aalia Mauro, the Founder of the marketplace said that it hopes to change how goods are produced and enable consumers to transform their shopping behaviour.
Verte Mode utilises artificial intelligence (AI) algorithms to personalise the shopping experience and recommend relevant products to shoppers.
“Over the course of my career, I’ve witnessed the deplorable conditions in certain factories such as garment centres. This experience, coupled with my passion for climate activism, compelled me to create Verte Mode,” said Mauro adding, “We’re taking the guesswork out of sustainable shopping. Consumers can be confident that every brand we feature on the site has passed extensive sustainability criteria, and they can feel good about their purchases. We hope to harness the power of consumer demand to increase the impetus on brands to change.”
With the launch, Verte Mode is ushering in the future of retail. Looking ahead, the company looks forward to adding additional brands to the marketplace once vetted through the metrics for listing. The platform will also go beyond e-commerce, to launch tech features including virtual try-on, Web3 capabilities etc.
Verte Mode encourages and fosters relationships with the BIPOC community, fellow female founders, talented artisans, Made in USA brands, supporting sustainable products, fair labour practices, toxic and cruelty-free guidelines, including plastic-free packaging and shipping.
