Uniqlo has introduced a global initiative, The Heart of LifeWear, aimed at aiding people facing hardship this winter. The company will donate one million HEATTECH thermal clothing items to individuals in need, including refugees, disaster victims, and those forced to flee their homes.
In celebration of its 40th anniversary, Uniqlo poses the question, “What makes life better?” As part of this campaign, Uniqlo UK will collaborate with local organizations to distribute 10,000 HEATTECH items to adults and children living in poverty, the homeless, and refugees across the region.
Koji Yanai, Senior Group Executive Officer at Fast Retailing Co., the parent company of Uniqlo, stated, “Through this program, we hope to make life a little bit better for those who are struggling, whether as a result of natural catastrophes, conflict, or other crises.”
The initiative will also include the donation of breathable AIRism clothing tailored to the climate of the recipient region. Supporting this cause are Uniqlo brand ambassadors, including Roger Federer, Kei Nishikori, and Shingo Kunieda, along with Toray Group, a partner in the development of HEATTECH.
Uniqlo UK has partnered with Social Bite, Goods for Good, Crisis Liverpool, Crisis London, and New Horizon to distribute these items locally, reinforcing the brand’s commitment to making a positive impact worldwide.
