In order to speed up the development of a new sustainable and resource-efficient cellulose fibre for textile and nonwoven applications, the Austrian Lenzing Group has invested in the Swedish fibre firm TreeToTextile. The fibre seeks to assist the business drastically lessen its environmental impact while partially replacing the market for cotton fibre.
TreeToTextile’s mission has been to develop and commercialise a new, renewable, and resource-efficient cellulose fibre that not only minimises environmental impact by reducing chemical use and conserving water and energy, but also stands out in the market with its enhanced fibre properties and cost-effectiveness. TreeToTextile AB was founded in 2014 by Swedish entrepreneur Lars Stigsson.
Owners and key partners H&M Group, Inter IKEA Group, Stora Enso, and LSCS Invest have all contributed to the fiber’s development. Lenzing Group, which has more than 85 years of experience scaling novel fibre technology, is partnering the company to expedite the next phase of its development.
We are thrilled and honoured to have the top producer of cellulose fibre in the world accompany us on our quest to create fibres that are resource-efficient, renewable, and have minimal negative effects on the environment. Dr Roxana Barbieru, CEO of TreeToTextile, states that “our speed to market will increase significantly to reach our ambitious goals and become an important player in the textile industry” now that we have the added knowledge and sustainability leadership of our new stakeholder, Lenzing Group.
“We are thrilled about TreeToTextile’s award-winning technology and production process, which further minimises environmental impact, supports the shift to a more sustainable future, and aligns perfectly with our corporate strategy,” remarks Lenzing Group CEO Rohit Aggarwal.
