Nitches Inc., a manufacturer of high-end clothing and accessories, announced its ongoing commitment to sustainability in its business practices and clothing lines, culminating in a partnership with John Lewis, the Bad Ass Vegan.
Nitches specialises in creating limited-edition athleisure and streetwear apparel that are sustainable, authentic and exclusive.
John Lewis, a renowned fitness expert, filmmaker and motivational speaker, recently teamed up with Nitches to create an animal-friendly and environmental-minded capsule collection.
In a statement, John Lewis said, “I cannot wait to show off my exclusive and positive streetwear collection. It was designed to encourage young people to change our planet by combatting climate change, social injustice, animal cruelty and food disparities. It was important that I work with a company like Nitches that shares my values and is dedicated to eco-friendly manufacturing and ethical labour practices.”
The capsule collection comes on the heels of the release of Lewis’ latest feature-length documentary ‘They’re Trying To Kill Us’. Lewis teamed up with superstar singer Billie Eilish to create the online film.
John Morgan, CEO, Nitches said “We are honoured to have earned the trust of John Lewis, who’s on a mission to make our world a better place. Sustainability and ethical production are a key part of our business and are literally woven into every decision we make. These principles are evident in John’s one-of-a-kind capsule collection.”
