Customers will be able to access services for exchanging, restoring, or upcycling garments and accessories thanks to a new concept that Selfridges, the luxury department store, has introduced in its Corner Shop space.
The facility, appropriately titled “The Stock Market,” is modelled after the London Stock Exchange and transforms into a “trading floor” with imposing 360-degree screens and desks packed with data.
The idea is to get customers to add value to their purchases by either fixing or reselling them.
Those who are interested in participating will be pointed in the direction of bookable upcyclers who can provide maintenance on partially broken goods, as well as circular services like Sojo, SneakersER, or The Handbag Clinic.
A team of expert authenticators will be on site to supervise the goods for resale and secondhand alternatives, as well as tailoring and alteration services.
The opening is a part of Selfridges’ season-long Worn Again store concept, which will explore a range of retail concepts and partnerships focused on circular fashion, according to the company.
The opening is a part of Selfridges’ season-long Worn Again store concept, which will explore a range of retail concepts and partnerships focused on circular fashion, according to the company.
The Stock Market itself, one of several concepts to be staged at the department store, will be accessible at the Corner Shop until 10th June.
