Delhi-based pre-loved clothing platform Saritoria has joined forces with Bollywood actress Bhumi Pednekar to retail a curated selection of clothing from her own personal wardrobe to shoppers. Along with enabling the public to shop the actress’ own wardrobe, the move is designed to promote sustainable fashion.
“As a business whose essence is sustainability, it’s essential for us to partner with like-minded individuals. Bhumi Pednekar has been an amazing advocate for protecting our planet and we love her passion for the cause. She has been brilliant to work with throughout and gives 200% to support Saritoria’s mission to make preloved everybody’s first choice. Her wardrobe listed on Saritoria is perfect for the modern millennial or Gen Z with a range of brands from ultra high-end Jacquemus to more accessible House of CB. We feel that Bhumi Pednekar is someone that our community can easily associate with given she is a true representation of the modern working woman,” Saritoria’s founder Shehlina Soomro said.
Saritoria counts over 10,000 users and plans to continue to tap into rising demand for pre-loved luxury and premium fashion. The business plans to open hubs across India in the coming five years and to increase both its user and seller base.
“I feel in the West there are many platforms that give you the opportunity to buy vintage, thrifted pieces, in India we don’t have many. Saritoria is one of the first and I really like their aesthetic and what they were trying to do,” said Pednekar.
Saritoria claims to offer second-hand clothing for both men and women from brands including Hermes, Sabyasachi, Manish Malhotra, Tarun Tahiliani, Anita Dongre, and Anamika Khanna among others. The brand was launched in 2020 and aims to empower South Asian people across the world to join the global circular economy.
