Ralph Lauren Corporation has taken its sustainability efforts to the next level with the introduction of the first Cradle to Cradle (C2C)-certified gold cashmere sweater and cashmere recycling program. This crew-neck sweater is the first of five iconic Ralph Lauren products that the company plans to C2C-certify by 2025.
The C2C-certified Gold Cashmere Sweater is woven from fine cashmere fibers, dyed in rich hues and features a converted signature label cut from organic cotton. It is featured in a multimedia consumer marketing campaign with models Andreea Diaconu and Simon Nessman.
As part of its Cradle to Cradle certification process, Ralph Lauren has launched a cashmere recycling program in partnership with Re-Verso, a leading textile manufacturing company that combines science and technology to develop a circular economy manufacturing system for superior-quality wool and cashmere. The program is being implemented for the first time in North America and Europe and allows consumers to send their 100 per cent cashmere items to Re-Verso in Prato, Italy, for recycling.
According to Ralph Lauren’s Chief Global Impact and Communications Officer, Katie Ioanilli, “The kind of luxury we stand for at Ralph Lauren has always been about timelessness, authenticity, and a life well-lived.” Additionally she stated, “Today, more than ever, we believe true luxury encompasses not only a product’s beauty and quality but how it was made and how it will endure. That’s why we’ve created the industry’s first-ever Cradle to Cradle Certified luxury cashmere product, with plans to deliver four more verified icons by 2025.”
