As a standard, Primark is planning on incorporating more thoughtful and inclusive elements into their children’s clothing. In order to create clothing that feels good from the beginning, these adjustments will be incorporated into core collections.
Primark is eliminating neck labels from the backs of T-shirts, sweatshirts, hoodies, and pyjamas in all of its children’s collections. Hundreds of its best-selling tops and nightwear items will now have printed neck labels before the start of the school year. This implies that over 50% of Primark’s children’s apparel, including nearly 70% of pyjamas, will no longer have neck labels, with plans to continue growing this percentage.
Another common source of discomfort was found to be the seams in socks. Primark is responding by launching a line of seamless and flat seam socks that are intended to make it simple to have a week’s worth of cosy options on hand.
Consumers can check stores for “Extra Comfort” signs, which includes symbols to indicate if a product has a neck label or not. To make it even easier to explore online, the retailer is rolling out a filter for ‘sensory friendly’ kidswear selections when exploring the Primark website.
Ann Marie Cregan, Trading Director at Primark, explained that the changes are not about launching a new or special range, but about enhancing the existing kids’ clothing line by incorporating inclusive design from the outset. She noted that the focus is on adjusting or adding features to make the garments more functional and accessible for a wider range of children and families. As an example, she highlighted the removal of neck labels and the introduction of more seamless socks—small but meaningful changes inspired by feedback from parents seeking greater comfort for their children.
