New Era Cap, Portland Trail Blazers and REPREVE have announced collaboration to launch first officially licensed NBA hat made with recycled plastic bottles. The new 9FIFTY hat will be unveiled during upcoming NBA Green Week.
REPREVE is a leading recycled fibre made from plastic bottles, created by fibre manufacturer, Unifi Inc. To ensure that products made with REPREVE are traceable, transparent and environmentally responsible, Unifi utilizes its proprietary U TRUST verification programme. U TRUST is a third-party, comprehensive certification programme that is designed to provide REPREVE customers with a high level of transparency.
“The synergy between REPREVE and New Era Cap represents one of incredible quality and performance, along with a commitment to eco-friendliness,” said Mark Maidment, Vice President, Creative for New Era Cap.
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The New Era 9FIFTY cap is the company’s classic snapback style with a structured front panel and a full crown, combined with an environmentally responsible twist because it’s made with REPREVE recycled fibre. The visor is designed to be worn flat but can be curved as desired for individualized styling.






