
The ‘MynShakti’ Women Seller Program, launched by Myntra, one of India’s top fashion, beauty, and lifestyle sites, is encouraging women entrepreneurs and promoting diversity in the e-commerce industry.
By giving them the instruments, resources, and guidance they need to grow their companies in the rapidly changing e-commerce industry, MynShakti aims to empower female entrepreneurs throughout India.
The initiative, which is open to women-led companies in the home, fashion, and beauty sectors, provides the following assistance: marketing and growth support, expert-led webinars and mentoring, operational training and business optimisation, and seamless onboarding and dedicated account management.
Shortlisted participants will learn more about Myntra’s seller ecosystem at the program’s first webinar. Myntra intends to recruit over 100 female merchants in its first edition, offering them individualised assistance to guarantee a smooth transition to the site. Myntra intends to expand the program and offer assistance to a greater number of female entrepreneurs throughout India, contingent on the success of the first phase.