Minnesota considered to be amongst the leaders in eco-fashion, is on its way to create a universal labelling program that would allow designers and stores from New York to Los Angeles to apply for Sol Inspirations, a certification showing they meet strict sustainability standards. The focus of the project is to educate the customer about the scrutiny the designers and products go through from the raw material stage to the final product stage. St. Paul designer Deborah Block is one of the first to receive certification, which allows her to include the Sol Inspirations label on pieces she creates and sells. The Sol Inspirations certification effort started a year ago, when a certification board made up of a half-dozen apparel industry experts as well as scientists who study environmental impact, durability and recycling of dyes and fabrics joined hands.
Although some organizations already certify some clothing as organic or fair trade, the group claims that the Sol Inspirations certification requirements are among the strictest and most comprehensive. To become certified, designers and clothing shops must be able to prove that materials are 95 to 100% organic or recycled. Or, a piece must meet the board’s fair-trade criteria. The Sol Inspirations certification is free, so shops and designers don’t end up absorbing the costs that ultimately might trickle down to the customers.
