South Asian apparel manufacturer MAS Holdings (MAS) has partnered with The Wildlife Foundation (TWF), Kenya to conserve 6,250 acres of the Nairobi National Park Wildlife Dispersal Area.
In line with the MAS’ Plan for Change commitment of restoring 25,000 acres of habitat, this unique initiative enables MAS and TWF to collaborate with local landowners to conserve wildlife on community- and privately-owned land.
This initiatives raised awareness on community-based conservation, place community rangers to mitigate human-wildlife conflict, train youth and women on topics such as beekeeping, biogas, and promote the use of technology to innovate solutions for conservation challenges.
Through the conservancy model, which is collaboratively funded by MAS’ strategic business units MAS Intimates and MAS Kreeda, MAS and TWF provide financial incentives to landowners, to keep private lands open and unfenced for wildlife movement.
MAS established its manufacturing facility in Kenya in 2020, through its subsidiary MAS Intimates.
Today, MAS Intimates Kenya (EPZ) Ltd. is a leading manufacturer and exporter of lingerie and apparel wear to leading markets in the USA, Europe and Asia, and provides job opportunities for 3,200 Kenyans.
This conservation project not only contributes considerably to MAS’ target of restoring 25,000 acres of habitat, but has also created an opportunity for MAS to engage holistically with its local community in Kenya.
MAS Holdings, the largest apparel tech company in South Asia, is amongst the most recognised design-to-delivery solution providers in apparel and textile manufacturing.
MAS spans across 17 countries, with established design locations placed in key style centres across the world.
Over 35 years of operations, MAS has gained global recognition for its ethical and sustainable working environment and for the organisation’s tireless efforts in social development and women’s empowerment.
