Mango, the renowned Spanish fashion brand, introduced new techniques wherein the water consumption in the production of jeans will be cut down drastically by 4 million litres.
Based on analysis, Mango identified that cotton production as well as finishing processes account for 90 per cent water consumption. In an effort to reduce the consumption, Mango joined hands with experts.
Using Jeanologia’s ECOWASH technology, the brand has cut down the consumption of water, energy and chemicals to a great extent.
The use of Better Cotton Initiative (BCI) in apparels also encourages the use of sustainable cotton farming techniques besides ensuring better health and safety for garment workers.
Mango has been successfully using the above techniques for the production of its SS19 collections. However, what makes it more significant is the astonishing figures of the reduced water consumption – which is by 10 litres per garment.
Notably, for models Boy and Straight, the water reduction has gone down by a good 16.5 litres. Mango has said that 38 per cent of its SS19 collections have sustainable attributes, which is expected to reach 50 per cent in the coming season.