MANGO commits to source sustainably-grown cotton

Spanish fashion brand MANGO has now become a part of the Better Cotton Initiative (BCI).

Notably, BCI is a not-for-profit organisation that offers training to farmers on how to use water efficiently, soil health care tips and natural habitats, decrease the use of the most harmful chemicals and apply decent work principles while cotton cultivation.

MANGO’s decision to become a part of BCI corroborates its pledge to follow good practices within the cotton sector and to endorse the procurement of more sustainably-grown cotton.

Additionally, the fashion brand recently launched its third MANGO Committed collection under ‘Take Action Programme’, which is aimed at to increasing the use of sustainable fabrics and contributing to a circular economy model.

The fashion retailer has set the target to source 50 per cent of cotton produced sustainably by the year 2022.

BCI’s vision is to change the global production of cotton the way it is being produced currently. With the help of the organisation, ‘Better Cotton’ is being grown by more than 15 million cotton farmers in 23 countries globally.

The BCI members are committed to supporting a more sustainable future for cotton production. They pay a fee to BCI based on the volume of cotton sourced as ‘Better Cotton’. The amount is then utilised by BCI to train 1.6 million farmers associated with it on sustainable practices like reducing the usage of water and pesticides and addressing gender equality and child labour issues.

Recently, US fashion brand Guess too joined the initiative. H&M, Inditex, Puma, IKEA, Adidas and United Colors of Benetton are some of the labels that are already a member of BCI.