Luca Faloni, the premium Italian D2C brand, recently confirmed the signing of two new leases, expanding its presence beyond its current seven international stores.
The brand is set to unveil its new flagship store in London, covering an expansive 4500 square feet, located in the heart of King’s Road in Chelsea, during the upcoming Autumn of 2023. Subsequently, in early 2024, it will open another store in Zurich, Switzerland, situated within a two-storey townhouse in the esteemed and historic Storchen Quartier.
Luca Faloni’s ongoing retail expansion underscores its commitment to an omnichannel strategy. While e-commerce remains its primary distribution channel, brick-and-mortar retail plays a crucial role in providing customers with a comprehensive and personalized shopping experience.
The upcoming stores will reinforce the brand’s thriving D2C model, embracing a sense of community through its iconic Aperitivo bar and lounge, which fosters a warm and inviting ambiance, akin to a home away from home. Carefully curated by Turin-based architects, the stores will pay homage to the brand’s roots, emphasizing their commitment to accessible artisanal craftsmanship.
Founder Luca Faloni is excited about the flagship store on Kings Road in Chelsea, a major shopping destination and hub for locals and international tourists. The brand’s expansion to Zurich will strengthen its presence in Central Europe, catering to Swiss customers and tourists with high-quality products for their alpine retreats and leisure activities.
