Fashion retailers across the globe are making efforts to stay committed to sustainability. In the latest development, Swedish fashion retailer KappAhl has joined Canopy – an international environmental organization that works to preserve the world’s ancient forests, climate and species.
Eva Kindgren de Boer, Sustainability Manager – Production, KappAhl averred, “Our involvement in Canopy is part of our ambition to use only cellulose-based fibres from sustainable forestry. It also contributes to our ambitions to continuously increase the proportion of sustainable materials in our range.” Through this initiative of joining Canopy, KappAhl will eliminate the use of cellulose-based fibres from endangered forests globally.
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The retailer aims to ensure that all viscose, lyocell, modal and other cellulosic fibres solely come from Canopy-approved suppliers only by 2017. Arcadia, Lindex, C&A China, H&M, Inditex, Stella McCartney, Eileen Fisher and Marks & Spencer are some of the other retailers who have joined Canopy in their efforts to stay sustainable. According to Canopy’s estimates about 1/3 of all the cellulose fibres in the world today comes from endangered forests that are important for climate and biodiversity.
Canopy cooperates with over 750 companies to develop innovative solutions, making supply chains more sustainable and help to protect the world’s remaining ancient and endangered forests.
