IDH, The Sustainable Trade Initiative and Better Cotton have redefined their partnership to collectively work towards the sustainable transformation of the cotton sector for the 2022-2030 period.
In a press release, both organisations informed that during this period, IDH and Better Cotton will continue to collaborate to support the transformation of the cotton sector, through deepening social and environmental impacts in cotton-growing regions, reducing climate change impacts, and engaging with brands on sustainable sourcing practices.
Further, IDH will continue to support the Better Cotton Growth & Innovation Fund as a funder and strategic partner, but will hand over the management of the Fund to Better Cotton.
“Together, we have come a long way in achieving market transformation towards sustainable cotton and improving livelihoods of over 2 million cotton farmers globally. The Better Cotton model is established as one of the most successful global sustainability standards, including nearly a quarter of the global cotton production. We are both proud and humbled with what has been achieved and we look forward to elevating this partnership with Better Cotton to the next level and drive additional impact for the cotton farmers globally,” Commenting on the partnership, Pramit Chanda, Global Director – Textiles & Manufacturing at IDH said.
Lean Staafgard, COO, Better Cotton commented, “Since the inception of Better Cotton, IDH has been one of our most important and dedicated partners. They took the lead in securing growth and acceleration of the Standard through the establishment of the BCFTP and have continuously provided challenge and support, helping ensure our strategies and interventions are impactful and efficient. We look forward to exploring the new opportunities for driving change together through our continued collaboration and partnership. The 2030 Agenda for Transformation requires innovation and brave decisions to succeed. IDH is an ideal partner on both counts.”
