Huntsman Textile Effects, the American multinational manufacturer and marketer of chemical products, has developed a cost-effective and environment-friendly way to produce colours using less water and energy through extension of its Avitera range. The eCool70 dyes make it possible to achieve a range of shades comprising of Avitera Brilliant Yellow SE, Novacron Brilliant Blue EC-B and Brilliant Turquoise EC-GN, with lower processing costs and enhanced productivity. The eCool70 dyes are powered by Huntsman Textile Effects’ Avitera SE technology, delivering exceptional levelling and outstanding wash-off and fastness, as well as operational excellence for trouble-free production.
The wash-off cycle is also considerably reduced, which results in lesser overall consumption and shorter processing time to enhance productivity. “To remain economically viable today, textile processing mills need to create a range of vivid, brilliant colours that brands and consumers desire while improving their environmental performance and retaining their competitive edge as industry costs rise,” says Dhirendra Gautam, Global Marketing Director of Huntsman Textile Effects.
