Being Human Clothing has launched its latest campaign, ‘Do it in Denim’, an initiative to redefine sustainable fashion. The campaign commits to eco-friendly practices by incorporating recycled cotton and polyester usage in denim collections for style-savvy consumers.
The ‘Do it Denim’ collection features denim crafted with a mix of recycled cotton and polyester, helping to decrease the demand for new materials and reduce waste.
Vivek Sandhwar, COO at Being Human Clothing, stated that the company believes that fashion can be both stylish and yet conscious. He further said, the ‘Do It in Denim’ campaign is a testament to the company’s dedication to creating clothing that not only looks trendy but is also kind to the planet. By using recycled materials, Being Human is taking a step towards a more conscious future without compromising on quality or comfort.