In its efforts to reduce the emission of carbon and promote its sustainability efforts, H&M has started delivering orders to its customers in the Netherlands by bike.
The fashion label from Sweden has partnered with Fietskoeriers.nl, a bicycle courier company in the Netherlands, for the same.
The price is equivalent to H&M’s regular next-day delivery service.
It is noteworthy that Fietskoeriers couriers will collect parcels from H&M’s warehouses by biogas vehicles following which the same will be delivered by bikes.
These couriers, reportedly, will cover 30 cities across the Netherlands.
Delighted to see its clients become more aware about sustainability, Pascal Brun, Head of Sustainability, H&M, averred “I hope our customers will love the new climate-smart way of getting their fashion items delivered at their doorsteps.”
The fast fashion brand aims to become climate positive by 2040, which means it wants to reduce more greenhouse gas emissions than its value chain emits.