The textile sector faces increasing risks of fibre adulteration, blending, and fraudulent claims, particularly with premium materials such as organic cotton, recycled fibres, and cashmere. By combining Haelixa’s forensic DNA markers, which are embedded directly into fibres, with TextileGenesis’ blockchain-inspired digital chain of custody, the new system delivers a multi-layered traceability solution. This approach provides scientific proof of origin alongside tamper-proof digital records.
Gediminas Mikutis, Founder and CTO of Haelixa, emphasised the importance of verifiable traceability, stating that embedding natural DNA markers at the fibre level “offers forensic proof of origin” and, when paired with TextileGenesis’ platform, gives brands “unprecedented visibility and assurance” over material authenticity.
Amit Gautam, Founder and CEO of TextileGenesis, said the integration demonstrates how digital and physical traceability can complement one another, allowing brands to consolidate transactional, certified, and forensic data into a single, trusted system.
The collaboration comes as global regulations increasingly demand evidence-based sustainability claims, supporting brands in strengthening traceability, reducing compliance risks, and building consumer trust through science-backed proof of origin.
TextileGenesis, a Lectra company, offers a SaaS platform enabling fashion brands and sustainable textile manufacturers to ensure secure, fully digital traceability from fibre to consumer, guaranteeing authenticity and origin. The platform covers textiles, leather and footwear, using a fibre-forwards approach for sustainable materials and a Supply Chain Discovery method for conventional materials.
Haelixa provides a DNA-based traceability solution that enables textile brands to verify material authenticity and track products from fibre to finished garment. Using natural DNA derived from Swiss mountain herbs, compliant with GOTS and Oeko-Tex 100, the technology offers secure, physical proof of origin that complements digital traceability. Backed by the Swiss Federal Institute of Technology, Haelixa is a globally recognised leader in supply chain transparency.
