A week-long ‘Fair Fashion’ movement is underway in Mumbai (India), to make consumers aware of the journey of clothes they wear, from farms to factories to their wardrobes.
The Fashion Revolution Week, from April 23-29, 2018, is offering consumers a chance to meet farmers, who grow cotton, and workers, make made clothes for them, and understand the basics of where their apparel products come from.
Over time, various fashion brands have been compelled to reveal their manufacturing policies, or say, make their production transparent, due to the Fashion Revolution Movement.
In order to celebrate the best and most transparent practices in fashion, ‘Show Your Label’ Campaign has also been run. ‘#WhoMadeMyClothes’ and ‘#WhoGrewMyClothes’ questions are being taken up in the campaign.
A national crisis looms large over India as it reported a sharp rise in the number of farmer’s suicidal cases, especially from cotton growing areas of the country. Notably, conventional cotton cultivation consumes a huge amount of pesticides and the majority of them have been termed as hazardous by the WHO. Such initiatives are expected to develop a sense of faith among the integral part (cotton farmers) of the value chain.
According to Fairtrade Foundation – a charity based in the UK that works to empower deprived farmers in the developing countries, a 1 per cent increase in the retail price of your clothing could result in a 10 per cent increase in the seed cotton price for farmers.
It is pertinent to add here that the event organisers (Fairtrade India) also marked the fifth anniversary of the unfortunate Rana Plaza factory collapse which claimed lives of 1,133 people and left more than 2,500 people injured.
Bharat Tex Special Report 2026 
