Manhattan-based luxury brand Diane von Furstenberg has banned production and use of fur in all its upcoming collections. This is in response to the consumers’ desire for ethical fashion, their awareness about the need of sustainability as well as the alarming concern about the ethical and environmental impact of using fur. The brand has also partnered with PETA and the Humane Society of the United States to promote the end the exploitation of animal fur in fashion.
Sandra Campos, the CEO of DVF, mentioned, “It’s time for us to make this change and accept responsibility to ensure that we don’t promote killing animals for the sake of fashion. We are committed to supporting the shift to a more ethical and sustainable fashion industry by providing the consumer with innovative and sophisticated alternatives. Beginning with 2019, DVF will not incorporate the use of exotic skins, mohair, angora or fur.”
Founder Von Furstenberg also added, “I am so excited that technology has provided us a way to feel as glamorous with faux fur.”
The brand has been conscious about its fur usage for its previous collections as less than 15 percent of their garments of the fall collections since the AW season of 2015 have included fur, skin and angora. They have pledged to continue the practice of using ethically sourced shearling given the byproduct nature of this material.
To add to the initiative, DVF is now working with the Council of Fashion Designers of America, a.k.a. CFDA, to establish a sustainability roadmap, while focusing on discovering innovative textiles as fur substitutes.
“We support our chairwoman Diane von Furstenberg and her decision to go fur-free,” said Steven Kolb, President and CEO of the CFDA. “The CFDA will work with the brand to establish a roadmap that allows DVF to maximize ethical and sustainable practices.”
Bharat Tex Special Report 2026 
