Winter clothing brand Canada Goose has announced the unveiling of its new purpose-built platform Humanature that will amalgamate its sustainability and value-based initiatives.
Climate change is an issue that affects everyone and Canada Goose is combating rising temperatures through its Sustainable Impact Strategy, and for this purpose, the retailer has also developed its most sustainable parka ever.
This new Standard Expedition Parka is made from recycled and undyed fabrics, lining and interlining, 100 per cent responsibly sourced down and reclaimed fur, and will set a new benchmark for sustainable outerwear in the world.
The Standard Expedition Parka generates 20 per cent less carbon footprint as compared to its earlier versions.
“We are committed to protecting our planet, strengthening our communities and working towards a future for generations to come. Since 1957, we have been trusted to protect people from the elements and to keep them warm; now, through Humanature, we are taking warmth to an even deeper societal level,” Dani Reiss, President and CEO of Canada Goose said.
In order to foster communities while helping the planet, Canada Goose organises the donation and delivery of leftover Canada Goose fabrics and materials to be upcycled in warranty programmes, and has created Humanature Pass that allows staff a one-hour weekly pass to connect with nature and pivoted its production sites to develop medical gowns and scrubs.
The brand has also developed a Northern Arts project where some 275 works of art with Artic Circle narratives are displayed in over 25 stores in North America.
