After facing flak for burning down unsold merchandises worth millions of pounds, British luxury brand Burberry was greeted with the best possible news, when the internationally popular Dow Jones Sustainability Index (DJSI) named the retailer as the leading luxury brand on the sustainability front.
The UK-based brand has been added into the DJSI’s ‘Textiles, Apparel & Luxury Goods’ section for the fourth consecutive year, due to its continuous approach towards attaining its sustainable goals set by the brand for 2022.
Notably, the luxury wear retailer recently pledged not to burn its surplus merchandises, which the brand used to do previously to preserve its value. The company also announced recently, that it will stop using real fur in its products and will phase out the existing products soon.
These accolades are a result of Burberry’s responsibility agenda that was launched last year in association with sustainable luxury company Elvis & Kresse to turn over 100 tonnes of wasted leather offcuts into saleable goods.
The British brand wants to achieve 100 per cent of its energy from renewable sources, which was 48 per cent in the last fiscal year (a growth of 24 per cent as compared to the prior year).
Leanne Wood, Chief People, Strategy and Corporate Affairs Officer, Burberry, elucidated that the brand was honoured to be named as a leading luxury brand in the 2018 Dow Jones Sustainability Index. “At Burberry, we are focussed on finding ways to be socially and environmentally responsible in everything we do, from investing in the communities at the heart of our business to creating innovative ways to tackle the most pressing issues faced by our industry,” Leanne said.
